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有家便利店从南昌起步，现覆盖武汉、长沙、深圳、佛山等城市。企业愿景旨在将“有家便利店”打造成为“便利店第一品牌”。
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我们承担了有家便利店的整体VI设计和店铺标识导视及环境图形工作。
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“有家便利店”的名字非常朗朗上口，我们希望通过我们的工作，将它的视觉形象进一步提升到“不需要解释就能明白”的地步，让顾客更加直观地感受到便利店的便利和亲切。
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我们以“塑料袋”和“包子”这两个便利店最常见的物件进行融合，创造一个ip形象“便利店包子”。“塑料袋”是打包工具，轻质、快捷、方便而且便宜，拎着塑料袋从便利店出来，买着当时最需要的东西，随时想到，随时就可以买到，随时就可以装在塑料袋中带走，这是多么都市的场景，基本可以说，塑料袋就是都市的缩影。包子是中国的典型小吃，有人将包子类比为美国的汉堡，有碳水，中间夹着肉馅或者蔬菜馅甚至是甜味馅，总之有各种口味可供挑选。吃包子在中国人的想象中总是伴随着“热气腾腾”、“心里满足”、“好吃不贵”等质朴、充实和美味的印象。在路边一口气吃几个大包子，实在是快速解决饥饿的最佳选择。
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“塑料袋”代表方便、快捷和都市化，“包子”代表亲切、质朴和属于中国人的快餐印象和满足的感觉。这两个融合起来就诞生了有家便利店的新的视觉形象。
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主持设计师：张烁
项目设计师：王小阳
设计师：王小阳、彭俊聪、邹景裕、罗斌斌、林颖、韦双
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品牌及空间策划：米行文化
室内设计 ：蘑菇云设计工作室
灯光设计 ： Lumia Lab
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内容：VI、IP、标识、环境图形
客户：新力地产
周期：2021年6月-2021年7月
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有家便利店从南昌起步，现覆盖武汉、长沙、深圳、佛山等城市。企业愿景旨在将“有家便利店”打造成为“便利店第一品牌”。
-
我们承担了有家便利店的整体VI设计和店铺标识导视及环境图形工作。
-
“有家便利店”的名字非常朗朗上口，我们希望通过我们的工作，将它的视觉形象进一步提升到“不需要解释就能明白”的地步，让顾客更加直观地感受到便利店的便利和亲切。
-
我们以“塑料袋”和“包子”这两个便利店最常见的物件进行融合，创造一个ip形象“便利店包子”。“塑料袋”是打包工具，轻质、快捷、方便而且便宜，拎着塑料袋从便利店出来，买着当时最需要的东西，随时想到，随时就可以买到，随时就可以装在塑料袋中带走，这是多么都市的场景，基本可以说，塑料袋就是都市的缩影。包子是中国的典型小吃，有人将包子类比为美国的汉堡，有碳水，中间夹着肉馅或者蔬菜馅甚至是甜味馅，总之有各种口味可供挑选。吃包子在中国人的想象中总是伴随着“热气腾腾”、“心里满足”、“好吃不贵”等质朴、充实和美味的印象。在路边一口气吃几个大包子，实在是快速解决饥饿的最佳选择。
-
“塑料袋”代表方便、快捷和都市化，“包子”代表亲切、质朴和属于中国人的快餐印象和满足的感觉。这两个融合起来就诞生了有家便利店的新的视觉形象。
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主持设计师：张烁
项目设计师：王小阳
设计师：王小阳、彭俊聪、邹景裕、罗斌斌、林颖、韦双
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品牌及空间策划：米行文化
室内设计 ：蘑菇云设计工作室
灯光设计 ： Lumia Lab
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内容：VI、IP、标识、环境图形
客户：新力地产
周期：2021年6月-2021年7月
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UHOME started in Nanchang and now covers Wuhan, Changsha, Shenzhen, Foshan and other cities. The corporate vision aims to make "UHOME" into "the first convenience store brand".
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We are responsible for the overall VI design of UHOME, store logo guide and environmental graphics work.
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The name of "UHOME" is very catchy, and we hope that through our work, its visual image will be further enhanced to the point that "you can understand it without explanation", so that customers can feel the convenience and kindness of the convenience store more intuitively.
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We merge the two most common convenience store objects, "plastic bag" and "steamed stuffed bun", to create an ip image of "convenience store steamed stuffed bun". "plastic bag" is a packing tool, light, fast, convenient and cheap. When you come out of a convenience store with a plastic bag and buy what you need most at that time, you can think of it at any time, you can buy it at any time, and you can take it away in a plastic bag at any time. What a urban scene it is. Basically, plastic bags are the epitome of the city. Steamed buns are typical Chinese snacks. Some people compare steamed buns to American hamburgers with carbon water, meat or vegetable stuffing or even sweet stuffing. In short, they have a variety of flavors to choose from. Eating steamed buns in the Chinese imagination is always accompanied by the impression of simplicity, fullness and delicacy, such as "steaming hot", "contented in heart", "delicious but not expensive". Even eating a few big steamed buns by the side of the road is the best way to solve hunger quickly.
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"plastic bags" represent convenience, speed and urbanization, while "steamed buns" represent cordial, simple and fast food impressions and feelings of satisfaction that belong to the Chinese people. The combination of the two gives birth to a new visual image of UHOME.
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Principal Designer：Zhang Shuo
Project Designer:Wang Xiaoyang
Designer:Wang Xiaoyang 、Peng Juncong 、Zou Jingyu 、Luo Binbin、Lin Ying、Wei Shuang
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Branding & Spaial Consulting: Next Mixing
Interior design:Supercloud Studio
Lighting design:Lumia Lab
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Content:VI, IP, Signage and Wayfinding Design, Environmental Graphics Design
Customer:Sinic
Period:06.2021-07.2021
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