Porsche Design Sport
Shop-in-shop environment
Shop-in-shop environment
Porsche Sports Performance store-in-store retail environment for adidas sports performance stores.
To align Porsche Design Sport at retail to the ambition and positioning of the brand.
The challenge was to bring the Porsche Design Sport brand to life within the retail design language of form materials and textures. To develop a distinct and own-able design language that reflects the luxury nature of the brand.
The design meets client alignment with brand. A cost effective roll-out retail system that meets brand aspirations.
Porsche Design Sport is uniquely positioned to deliver against both LUXURY STYLE and PERFORMANCE.
“Start JG has demonstrated a cost effective approach. The concept has been applied to the adidas Paris and Beijing stores and is currently in development for a global roll-out.”
To align Porsche Design Sport at retail to the ambition and positioning of the brand.
The challenge was to bring the Porsche Design Sport brand to life within the retail design language of form materials and textures. To develop a distinct and own-able design language that reflects the luxury nature of the brand.
The design meets client alignment with brand. A cost effective roll-out retail system that meets brand aspirations.
Porsche Design Sport is uniquely positioned to deliver against both LUXURY STYLE and PERFORMANCE.
“Start JG has demonstrated a cost effective approach. The concept has been applied to the adidas Paris and Beijing stores and is currently in development for a global roll-out.”
