visualization based on layout created by Platinum. They added some dynamism to the whole visual by changing the perspective and angle slightly and adding a blur in the foreground.
Below - a quick step by step of how the visual evolved:
Road
road with city scape added in the background
Car, fullly created in 3D has been added. The CAD model used was of a previous model, elements of the car had to be remodeled to match the 2014 model.
stones in the foreground...
key visual after final retouch
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Photoby for Publicis Moscow / Renault with Platinum