Starting from the name of the brand, the institute gave me the feeling of professionalism/efficiency. When I was working on the whole system, what appeared in my mind was a group of researchers in white coats who were developing a new gelato, so I wrote The type and graphics part choose to use sans-serif fonts to highlight the professional texture, but in the detail part, for example, add the design element of Trap Link in the part where some strokes intersect to increase the interest of the product, and in the In the setting of the overall literal, I also choose to use the short literal and the setting of Dazhonggong, because this will add a sense of relaxation to the overall logo, just like the consumption scene of gelato, and in terms of color usage, I choose to use rationality The blue is used as the main color of VI, because blue is most in line with the content of the research institute, and red/yellow/green is also added as the auxiliary color of the logo system. In order to meet the needs of various gelato flavors, it is hoped that It can bring a little fresh visual experience to the gelato industry.

设计：大可

品牌：雪糕研究所