Schroders Private Bank
Designing a brand identity which reinvents exclusivity for a private bank.
For over 200 years, Schroders have epitomised trust and stability in banking. We were engaged to create a contemporary private banking brand using existing Schroders equities; the coat-of-arms and corporate blue. Rather than rely on traditional clichés associated with the higher-end of banking, we sought exclusivity within the deep blue of cut and polished agate. Placing the agate texture within a distinctive pebble shape ‘protects’ the coat-of-arms, suggesting security and trust.
Acknowledgements
Project Date
2001
Design
Gary Broadbent
Strategy
Fiona Gilmore
Vanessa Lumby
Production
John Lowes
West One Arts
Agency
Springpoint
Client
Giuseppe Marsi
Corrado Prandi
Thank you!
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are much appreciated.
This case history is designed and
was creative director and designer at
Springpoint between 1990 and 2002.
Gary lives and works in Australia
with his branding agency Propella.
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