Reinventing exclusivity for private banking
For over 200 years, Schroders have epitomised trust and stability in banking. We were engaged to create a contemporary private banking brand using existing Schroders equities; the coat-of-arms and corporate blue. Rather than rely on traditional clichés associated with the higher-end of banking, we sought exclusivity within the deep blue of cut and polished agate. Placing the agate texture within a distinctive pebble shape ‘protects’ the coat-of-arms, suggesting security and trust.