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    About

    A brand identity which redefines exclusivity for private banking.
    Published:
Reinventing exclusivity for private banking 

For over 200 years, Schroders have epitomised trust and stability in banking. We were engaged to create a contemporary private banking brand using existing Schroders equities; the coat-of-arms and corporate blue. Rather than rely on traditional clichés associated with the higher-end of banking, we sought exclusivity within the deep blue of cut and polished agate. Placing the agate texture within a distinctive pebble shape ‘protects’ the coat-of-arms, suggesting security and trust. 
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