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    A brand identity which redefines exclusivity for private banking.
    Published:
Brand Strategy / Brand Identity / Print 



Reinventing exclusivity for private banking 



For over 200 years, Schroders have epitomised trust and stability in banking. We were engaged to create a contemporary private banking identity using the existing Schroders brand elements.
Schroders blue

Schroders corporate blue provided inspiration for our design thinking. Rather than relying on traditional clichés associated with the higher-end of banking, such as ‘black’ or ‘gold’ we sought exclusivity within the deep blue of cut and polished agate.
The new logo

Placing the agate texture within a distinctive pebble shape ‘protects’ the coat-of-arms, suggesting security and trust. The logo draws on core Schroders brand equities allowing it to sit within the family.
Brand application

Rather than cheap paper leaflets we create a range of note books detailing the services on offer should you become a Schroders Private Bank customer. This format offered a more desirable and stylish presentation of the information.
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