About the company :
Upasana design studio was founded in 1997 by Uma Haimavati in Auroville, Tamil Nadu, India, (www.upasana.in).Being born within the unique context of Auroville, the teachings of Sri Aurobindo and the Mother have been their inspiration at Upasana.They focus to work with the concept of "Know India through Textiles" by designing clothes with a traditional touch and potential of socially responsible design.Their popular projects includes Paruthi , for cotton textiles from Organic cotton ; Devayani a rich silk line from the Varanasi Weavers ; Tsunamika for the recovery from Tsunami hit ; Small steps for the freedom from plastic bags ; Tranquebar, the land of the Singing Waves initiates to restore the beauty and charm to a quiet coastal town and its people by training and marketing their crafts ; Kapas , a sustainable business collaborative striving to protect and promote the fragile cotton communities of Tamil Nadu ; Janaki , ‘House of Conscious Living’ is a community of consumers, producers, designers and dreamers of a conscious lifestyle providing a shopping experience, paving a path for the future.
Here is my contribution to UPASANA , for the renovation of their e-portal which was made up and running within 2 months time.This is the webpage link.
http://shop.upasana.in/
Snapshots from their existing site :
The company briefed me to work on simplifying the photoshoot process by replacing a professional model to a mannequin and setting up an inhouse studio with basic operating costs and train their workers in photography and further editing works.
The was the studio that was set up by converting their store room.To minimize the editing works , we had used white color vinyl sheets in the bcakground and base.Tube lights was fixed on the walls and filtered with a thick plastic sheet.The roof part is followed with a metal mesh which helps for hanger shoots.
The work process for a hanger shoot.
Various shoot options tried for a specific style of garment and finalizing on one layout.
The work process involved in the back screen of uploading a product on e-portal page.
