CC4262 EMOTIONS ENGINEERING
EXPLORING EMOTIONAL DESIGN TASK
Disclaimer: the original design here is used purely for academic purposes only. There is no intention to offend the parties related to the event and/or the design. It is in no purpose for the writer to personally comment on the creative skill of the original designer as the writer himself is also still studying the area.
The assignment for this week is to choose a design, movie, game, or application that elicits a negative reaction and contrast it with a good one. We are also required to analyse the design of the product we have chosen to determine what specific elements or features cause us to feel this way. Finally, we must recreate the mockup of the chosen media with the suggested fixes in order to address the issues.
THE ORIGINAL
BAD DESIGN
There are many aspects that need to be highlighted, which is why we chose this business card as our bad design. The first reason is The usage of numerous and inconsistent fonts in this design made it appear to be chaotic. Second, the placement of the words makes it difficult to read because they are scattered throughout. Third, the font size appeared to be large throughout, which may have confused the reader about which detail was most important. Finally, although color usage seems to vary, it is crucial to only use complementary or supporting colors. Additionally, a logo plays a crucial role in helping people recognize your work when they see it.
GOOD DESIGN
We decided on this design because it will actually aid in people remembering the business card. Additionally, it has a minimalist appearance to prevent information overload. The layout only included the reader's essential information.
DESIGN PROCESS:
For the process, We used adobe illustrator to create 2 designs. The first design is more towards minimalist style while the second one is more towards icon style. Due to the fact that the company actually conducts its global marketing, we used a world logo and map as the logo for the company for both design. Additionally, we only include necessary information so the reader can digest the information easily.
DESIGN 1
DESIGN 2
