LOGOTYPE / BRAND IDENTITY / GUIDELINE
ABOUT THE PROJECT
Scope: handmade soya wax scented candles.
"Ynoch" is a brand that presents aesthetic and refined candles with a unique aromatic composition. The brand has its own zest - thanks to natural aroma oils when the candle burns, the room is enveloped in a light and pleasant fragrance.
TASK
Modify the old logo to improve it, adding modernity and style.
The corporate identity should demonstrate the values and character of the project, be colorful and attract the client's attention.
Modify the old logo to improve it, adding modernity and style.
The corporate identity should demonstrate the values and character of the project, be colorful and attract the client's attention.
MAIN STAGES OF WORK
(01) Briefing
Getting to know the specialist, studying the project in online format, and making a personalized proposal.
The outcome of the work: a full understanding of the tasks for the future project and a summary of the brief.
Getting to know the specialist, studying the project in online format, and making a personalized proposal.
The outcome of the work: a full understanding of the tasks for the future project and a summary of the brief.
(02) Logo and visual concept development
By studying the target audience and competitors, a logo and corporate identity were developed that reflect the mission of the project. Brand colors, elements, patterns, and typeface pairings were chosen to create a cohesive visual identity for the specialist.
By studying the target audience and competitors, a logo and corporate identity were developed that reflect the mission of the project. Brand colors, elements, patterns, and typeface pairings were chosen to create a cohesive visual identity for the specialist.
(03) Development of a guideline (corporate identity manual)
A large corporate identity guide in pdf format, some of which is presented in this project. This guide will become a support for the brand owner at the stages of scaling and development of the personal brand.
A large corporate identity guide in pdf format, some of which is presented in this project. This guide will become a support for the brand owner at the stages of scaling and development of the personal brand.
Preparation of all sources on the project 2 days
The project was developed in 3 weeks
The project was developed in 3 weeks
