Briefing
I have been contacted by a small family-owned wine estate located in the south of France to create the label for their 2021 vintage. The briefing was to create a warm label, referencing the Southern heat and evoking a sense of joy and conviviality, much like a moment of sharing with friends and family at a small family-owned home and vineyard.
Process
For the process, I like to work with 3 rounds:
Round 01: Presentation of 2 to 3 fairly different design concepts. Round 02: Refinement of the chosen design concept based on feedback.
Round 03: Minor adjustments and final delivery of the files.
My job
For this project, I had to create a unique universe for the label, work on the wordmark and illustration, and design the layout of the elements imposed on the label.
