Mikhail Puzakov's profile12 points's profile

Liotech

Branding
Liotech company was established in 2010 as a project company of RUSNANO JSC for implementation of strategic national tasks in the field of energy saving and transport conversion to an ecological clean energy source. Liotech produces modern high capacity lithium-ion accumulators.



Liotech name is an abbreviation of the term lithium-ion technologies, which is the company's main area of activity. The trademark, looking like a stylized double particle of interacting positive and negative charges, symbolizes the nature of electirc current.
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Main graphic device of Liotech's identity is a grid composed of pluses and minuses, they are separated by small dots. Thus the idea of double particle, containing both positive and negative charges, is further developed into a plus-minus grid.

The grid can form both simple grometric shapes (such as circle, square, triangle etc.) and complex images, which contain more colours than simple shapes but are still made of the same grid.


Plus-minus grid images of leaves, plants and animals represent nature friendliness, one of the main principles of Liotech's corporate philosophy. Humming bird was chosen as a brand mascot as it references high energy in very small size.

Liotech
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Liotech

Liotech company was established in 2010 as a project company of Rusnano JSC for implementation of strategic national tasks in the field of energy Read More

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