Minimalist posters using compare and contrast with short captions that gives everyone a clear
understanding of how paper takes a toll on the environment and how 3M supports a better future. 

The comparison of wasted paper and impact made to the natural environment shows a visual contrast
Along with the short tag lines of the prints, it impacts people makng them reflect about their actions

The Tvc sends the messages telling people how much paper we consume in our daily life and how was imapacted
the forest of the world. We used newspaper as the medium to report news of the world, along with the fact that it is
always being read by people all over the world and is a paper product that widely produced.