Founded in 2010, FunPlus is a world-class independent game developer and publisher with operations in China, Japan, Singapore, Spain, Sweden, Russia and the United States
As a leader in overseas games, facing the new generation of players and employees, the brand image is blurred. On the occasion of the tenth anniversary, the FunPlus brand remodeling strategy was started to create a new image of the FunPlus brand. We hope that the new brand image will make us more competitive, enhance brand value and user awareness, and achieve fun to connect the world and connect players
FunPlus趣加成立于2010年，是一家世界级的独立游戏开发商和发行商，业务遍及中国，日本，新加坡，西班牙，瑞典，俄罗斯和美国
作为出海游戏龙头，面对新一代玩家及员工，品牌形象显得模糊不清。在十周年之际，开始了FunPlus品牌重塑战略，打造FunPlus品牌新形象。我们希望新的品牌形象将使我们更加具有竞争力，提升品牌价值和用户认知度，实现乐趣连接世界、连接玩家
作为出海游戏龙头，面对新一代玩家及员工，品牌形象显得模糊不清。在十周年之际，开始了FunPlus品牌重塑战略，打造FunPlus品牌新形象。我们希望新的品牌形象将使我们更加具有竞争力，提升品牌价值和用户认知度，实现乐趣连接世界、连接玩家
FunPlus has multiple studios dedicated to exploring unique and innovative IP content and video games, bringing the ultimate product experience to players around the world. At the same time, FunPlus has also achieved leading results in the field of e-sports and invested in the championship team FPX
FunPlus旗下有多个工作室，致力于探索独特创新的IP内容及电子游戏，为全球玩家带来极致的产品体验。 同时， FunPlus也在电竞领域取得领先成绩，投资了FPX这支冠军队伍
New FunPlus brand core
全新FunPlus品牌内核
FunPlus ten years, we hope to deepen the impression,
Instead of completely abandoning the past brand
FunPlus十年，我们希望加深印象，
而不是完全抛弃以往过去的品牌形象
Abandon too much roundness in the logo graphics and fonts, adjust the font width and word spacing, the overall logo is more stretched and natural, and the recognition is also enhanced
在logo图形及字体上摒弃过多的圆润感，调整字体宽度及字间距，logo整体更加舒展自然，识别度也加强
A big change from the old logo is that the left side of the box is tilted, which not only brings more dynamism visually, but also carries a deeper spiritual core, which means that FunPlus keeps making progress and never gives up The champion spirit and the values of embracing change, pursuing innovation and transcendence
与旧 logo很大的一个改变是，将方框左侧边做了倾斜，在视觉上带来更多动感的同时，承载了更深层次的精神内核，即寓意了FunPlus不断进取、永不言败的冠军精神和拥抱变化、追求创新与超越的价值观
The unique "FunPlus Orange" was chosen as the brand color to provide greater flexibility and add vitality to the brand through color saturation adjustment. The monochrome logo form is to convey a more accurate brand image in the brand
选用独特的「FunPlus橙」作为品牌色，通过色彩饱和度调整提供更大的灵活性并为品牌增添活力。而单色logo形式则为了在品牌传达更准确的品牌形象
The auxiliary color takes "FunPlus Orange" as the origin, chooses orange yellow of the same color, and contrasts black and white, aiming to create a complete visual language
辅助色以「FunPlus橙」为原点，选用同色系橙黄，对比色黑色及白色，旨在创造一种完整的视觉语言
New color palette emphasizes the brand's fun DNA, with vibrant colors inspired by art, technology and the virtual world
新的调色板强调了品牌的乐趣DNA，充满活力的色彩灵感来自艺术、科技和虚拟世界
