Epá is a publisher house founded with the goal of expanding the cultural horizon of its readers and contributing to the Brazilian public debate as a University project. Its main areas of expertise are literary fiction, narrative and journalistic non-fiction, human sciences, scientific dissemination and poetry, in the quest to combat injustice and raising debates about current Brazilian society.
Epá will combine Brazilian and foreign authors in its catalog. Above all, we seek to share with the public the pleasure of reading and the plurality of ideas.
The name "epá" is an onomatopoeic expression that captures the moment when a narrative reaches its climax—imagine someone snapping their fingers and exclaiming "E pá!" to add flair to the tale and captivate the audience.
But beyond its theatrical flair, "epá" serves as a bridge between the storyteller and the audience, infusing the storytelling experience with a sense of camaraderie. It's a a way to bring the storyteller's interpersonality to the storytelling time, inviting listeners to engage in dialogue and reflection.
When someone is telling a story, they try to evoke the five basic emotions: happiness, sadness, fear, disgust, anger, and surprise.
The colors were chosen with each of these fundamental emotions in mind, enhancing the storytelling experience.
The colors were chosen with each of these fundamental emotions in mind, enhancing the storytelling experience.
For the typography, the font Karla was chosen, a charismatic type, modern and humanistic yet elegant because it's more circled. It is the main and the type for the logo.
A secondary font was picked, that have a better range of types, used specially on the books is the Suisse family, a diverse family that also has more modern and playful fonts, a type that we see every day online.
Applying the same concept of the symbol, the snapping fingers, our research delved into finding a visual representation of it.
Across various countries, families, and individuals, the manner in which one snaps their fingers can vary. Despite that, the snapping sound is distinct and impactful, lingering in the mind and seamlessly intertwining with the narrative.
Three fingers are commonly used when snapping: two to generate the sound and the third to provide support at the end. In our design approach, we employed three lines to experiment with different symbol variations, acknowledging that there isn't a definitive method for snapping fingers as long as the desired sound is achieved.
Porno chic cover's picture by Nathan Selighini
