URBAN PLATTER
PACKAGING DESIGN
Urban Platter is a D2C food giant. It is a one stop shop for all your gourmet food needs. The 2 ranges designed for them were for flavoured tea bags - one standard range and another premium. The packaging comprises two layers - the envelopes for individual tea bags and the outer monocarton for every flavour variant.
THE STANDARD RANGE
With seven health focused flavours, the standard range boxes contain 15 tea bags each. A single graphic was illustrated keeping using the myriad ingredients that go into these blends. The illustration was then translated into seven different boxes - Focus, Immunity, Tranquility, Detox, Glow, Trim and Lullaby.
THE PREMIUM RANGE
The premium range boxes were structurally different from those of the standard range - a mono-carton opening on a diagonal cut. A seamless pattern of tea leaves was illustrated to be used in different colours across the five eclectic flavours - Mykonos, Geisha's Secret, Zen Garden, Evening in Paris and Sultan's Kahwa. The patterned region of the layout was UV coated to add a fine hand feel to this range.
THE TEA BAGS
The second layer of packaging was the individual tea bag envelopes. The printing and cost constraints in this case required that the sachets be printed in a single colour only. So, the standard tea bag envelopes used the tea cup graphic from the box and the premium ones used the tea leaves pattern. Stickers were then added to each sachet in the assembly stage so that the consumer is able to identify each flavour instantly.
Project Credit: 9133 design studio
