Brother’s Keeper - Branding / Print
BRIEF Design a newsletter aimed at three target audiences: current prisoners, ex-offenders on the “blue bird” back to the free world, and paying subscribers who support the printing of the newsletter and some of the initiatives of the non-profit. For the prisoners it must serve as a source of hope and resources, while giving subscribers an inside perspective from ex-offenders who have or are about to re-integrate.
SOLUTION A clean layout with broad appeal, using a grid system, simple info-graphics and classic geometric fonts.
BRIEF Design a newsletter aimed at three target audiences: current prisoners, ex-offenders on the “blue bird” back to the free world, and paying subscribers who support the printing of the newsletter and some of the initiatives of the non-profit. For the prisoners it must serve as a source of hope and resources, while giving subscribers an inside perspective from ex-offenders who have or are about to re-integrate.
SOLUTION A clean layout with broad appeal, using a grid system, simple info-graphics and classic geometric fonts.
CONTENT DEVELOPMENT Willie Jones
GRAPHIC DESIGN Andrew Finney
GRAPHIC DESIGN Andrew Finney
EDITOR Andrew Finney
