Ice hockey loving brand, Budweiser Canada wanted to deliver the real-time excitement of the in-arena experience to ice hockey fans.
Buzz Products solution; the ‘Budweiser Red Light’ – an authenticlooking goal light like those found in hockey arenas, but with a high-tech twist.
The first ever product to be launched with an ‘Electric Imp’ Wi-Fi technology allows instant triggering of a flashing light and siren as soon as a goal occurs, so devoted fans in Canada could celebrate in real-time, no matter where they were.
