Designing a logo for a vegan cosmetics brand, targeting mainly female customers who prefer natural products.
We incorporate an image of a woman on the logo, as it represents the essence of the brand. As the cosmetics are derived from nature, we have used a tree leaf symbol, easily associated with natural ingredients. The woman’s closed eyes convey a sense of relaxation and comfort, possibly due to the enjoyment of nature or the product’s effectiveness. Lastly, the logo will be adorned with a green color, symbolizing the refreshing and cool nature of the products, evoking the image of lush and fresh greenery.
The logo variation
The pattern is drawn with delicate flowers and soft vines, resembling women, expressing both femininity for the targeted customers and the refreshing, gentle nature of the products.
