ABOUT THE BRAND
Aroma Solace specializes in therapeutic aromatherapy products designed to bring calmness and solace to busy lives. Their essential oil blends and diffusers create serene atmospheres for ultimate relaxation and balance.
PASSION PROJECT: Creative direction, logo set, colour palette, label design, brand pattern, business card.
YEAR: 2023
BRAND PILLARS
Balance, aromatherapy, tranquility, zen, comfort, soothe.
LOGO DESIGN INSPIRATION
Drawing inspiration from Aroma Solace's brand pillars I have crafted a logo that exudes classiness and luxury while symbolizing the essence of healing essential oils.
For the business name, I have selected an elegant display font that reflects sophistication and a sense of luxury. This choice signifies the brand's commitment to providing high-quality and therapeutic aromatherapy products for ultimate calmness and solace.
The tagline is represented by a modern and clean sans serif font, emphasizing clarity and simplicity. This font choice harmonizes with the business name font and creates a balanced visual appeal.
The focal point of the logo is a beautifully stylized depiction of two drops, symbolizing the essence of healing essential oils. This symbolic element evokes a feeling of serenity and tranquility, perfectly capturing Aroma Solace's mission to create serene atmospheres for relaxation and balance.
Overall, the logo design aims to encapsulate Aroma Solace's commitment to therapeutic aromatherapy products, providing a visual identity that resonates with its target audience, exuding refinement, and inviting ultimate relaxation and serenity.
COLOUR PALETTE INSPIRATION
Inspired by AromaSolace's mission of providing therapeutic aromatherapy products for tranquility and balance, we have crafted a color palette that reflects the brand's essence and calming influence.
Dark Moss Green: Symbolizing nature's tranquility and harmony, this lush shade of green connects the brand to the earth's soothing energy.
Platinum: Representing purity and sophistication, platinum adds an elegant touch, reflecting the brand's commitment to high-quality products.
Black Olive: Deep and grounding, black olive infuses a sense of strength and resilience, aligning perfectly with AromaSolace's vision of bringing solace to busy lives.
Timberwolf: A soft and serene gray hue, timberwolf embodies a sense of balance and relaxation, perfectly complementing the brand's goal of creating serene atmospheres.
Dark Sand (Lion): Warm and inviting, dark sand adds a touch of coziness, inviting customers to embrace AromaSolace's therapeutic offerings for ultimate comfort.
This color palette evokes a harmonious blend of nature, elegance, and comfort, symbolizing the essence of AromaSolace's mission in providing solace and serenity to all.
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