The Notify brand identity design is a project aimed at creating a brand identity that communicates the importance of time management and prioritizing tasks in a visually appealing and effective manner. Notify is a fictional time management app that is designed to help users prioritize tasks and stay on track with their schedules.

 

Our challenge was to create a brand identity that reflects the purpose and focus of the app. The Notify brand identity design project targets individuals and professionals who struggle with time management and need a tool to help them stay organized and focused.

Design Elements:  We chose a color scheme based on the colors of a traffic light (green, yellow, and red) to symbolize the importance of prioritizing tasks and staying on track. The green color represents tasks that are completed and can be checked off the list. The yellow color represents tasks that are still pending and require attention. The red color represents tasks that are long overdue and need to be addressed as a priority. We also used the traffic light as a design element for the Notify logo to make it instantly recognizable and easily associated with the concept of time management.