DPP brand identity

The DPP brand is dedicated to business asset management and provides elite services that open up new perspectives and enable clients to reach a new level.

We conducted an analysis and based on it developed an identity that reflects the positioning of the brand.

Сoncept

The brand identity is based on a modular layout structure. Modules are a universal tool for organizing layouts, it allows you to correctly place accents, convey the meanings of texts, supporting them with a visual.

Simple but stable forms and harmony of proportions of the modular structure illustrate the composure, completeness and coherence of work in business.

Logo

The DPP logo is the main element of corporate identity that carries semantic content. It is a naming that subtly refers to the founder of the company.

For ease of perception of the logo, we slightly increased the interval between the letters D and P, thereby balancing the letters P standing next to each other.

Typography

The signature font is Source Sans Pro, a confident sans-serif font. It is clear, practical, and easy to read. Contains 12 styles and supports 73 languages. Good for user interfaces as well as promotional materials.

Color

As a base color, we use a friendly light shade of blue. It reflects the dominant feature of the brand, and is also associated with order in work, experience, success, expertise, seriousness and stability.

Choosing an auxiliary palette, the main products

of the brand are coded into each color:

Illustration

The main type of images is flat vector graphics.

Illustrations play one of the most important roles in the DPP identity. They are needed to more clearly reflect and separate the main directions, as well as to make communication brighter.