Cliente: Agência Kerno
Direção de Criação: Romero Melo
Black friday Grupo Amarante
Black Friday is one of the most important dates of the trade calendar around the world. At Salinas Resorts it is not any different and Black Friday means it,s to sell a lot.
the goal is to break the records of Brack Friday 2020 through a beautiful campaign that shows how wonderful the resorts are and also gives you the unique
opportunity to get the best price of the year at the same time. the challenge was to create the art direction and a visual id.
the solution was to create a unique and funny visual ID mixing the color from each resort and organic typography with the pictogram of the logo and elements with black
the goal is to break the records of Brack Friday 2020 through a beautiful campaign that shows how wonderful the resorts are and also gives you the unique
opportunity to get the best price of the year at the same time. the challenge was to create the art direction and a visual id.
the solution was to create a unique and funny visual ID mixing the color from each resort and organic typography with the pictogram of the logo and elements with black
The goal was surpassed the Salinas sold around 82 million. More than double that of the past campaign.
