Setting the Direction
The ask was, "Can you build a library of images that consistently look good, are unified in some way, and feel like they belong together?" The simple answer... "Yes"... and here's the "but." The underlying problem was that the images were all over the place. none had the same lighting, cropping, or tonal qualities. Heck, they didn't even have a similar background.
Unifying them wasn't going to be easy, and convincing management that we needed a dedicated photo studio to continue the work going forward was going to be even harder.
Art Director: Mark Shorter
Finishing Well—Setting up Photo Guidelines
I discovered what would really make the project not only amazing, but enduring is if I created tangible guidelines that established a more complete direction for future photography as well.
The booklet that I created included topics such as: juxtaposition, environmental and lighting techniques, seating arrangements, photographic examples, key take-aways, and a full set of technical guidelines.