Setting the Direction

The ask was, "Can you build a library of images that consistently look good, are unified in some way, and feel like they belong together?" The simple answer... "Yes"... and here's the "but." The underlying problem was that the images were all over the place. none had the same lighting, cropping, or tonal qualities. Heck, they didn't even have a similar background.
 
Unifying them wasn't going to be easy, and convincing management that we needed a dedicated photo studio to continue the work going forward was going to be even harder.
 
Art Director: Mark Shorter
The finished project presented on the LIVE website.
Beginning Production
Over 330 individual Thought Leader images awaiting color correction and production to the new website.
A good example of the majority of the images in this collection... a solid background that needs keyed.
Backgrounds are fairly easy to key-out when they're positioned against a solid shape. But keying next to hair is where the real talent comes to play. I had created several Photoshop hair-type brushes and used Photoshop brush shape dynamics and my Wacom drawing tablet to perform the very fine detail work.
 
The primary reason I chose no-destructive editing was two-fold: 1) so that the original Photoshop image could be easily used for other applications, and 2) if I needed to edit the image later, it was simply a matter of reworking the layer mask.
Here, I'm combining the keyed image onto a background using smart objects and smart filters. This way, I was able to build a massive family of images, all with slight nuances that made each on look as though the photo's were actually taken on location.
Again, smart objects and smart filters allowing me to set up the numerous sizes we would need for the website(s) and other applications. I then set up slices and an action produced all of the sizes I needed.
 
Here also, you can see the guides that I designed are based on the rule of thirds and, which then provided a consistent baseline for the eyes and mouths. It was this thinking that allowed all 330+ images to look like a unified family.
The final execution of the concept on the LIVE website that provides additional Thought Leader information and a fun carousel interaction.
Finishing Well—Setting up Photo Guidelines
I discovered what would really make the project not only amazing, but enduring is if I created tangible guidelines that established a more complete direction for future photography as well.
 
The booklet that I created included topics such as: juxtaposition, environmental and lighting techniques, seating arrangements, photographic examples, key take-aways, and a full set of technical guidelines.
Headshot Design
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Mark Shorter's profile
Mark Shorter

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Headshot Design

A straight-forward system for displaying headshots for a vast number of images.

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