MARVEL SNAP and Tribe Gaming, both Juggernauts in the realm of mobile gaming and community building, were destined to cross paths. Now, the two have united to create an unparalleled mobile gaming experience.
Venturing into the Marvel universe, Tribe is ecstatic to introduce three of MARVEL SNAP's most extraordinary content creators – Molt, Dekkster and Cozy, Expect a dynamic fusion of content, innovation, and a multiverse worth of fun.
Drawing inspiration from beloved characters, the announcement video stood as the hallmark of the campaign, introducing these creators to the Tribe Gaming audience while extending a warm welcome to SNAP fans into the Tribe universe.
Molt, a long-standing Tribe family member and a cornerstone of content creation in the MARVEL SNAP community, was the brains behind the recruitment of these two rising stars.
Alongside the announcement, Tribe premiered an immersive YouTube video to extend the campaign's reach beyond Twitter and Instagram.
We orchestrated a thrilling 1v1 tournament featuring the new creators and some Tribe Gaming veterans. Enhanced with custom animated overlays and assets, the video seamlessly married Tribe's quality with the MARVEL SNAP aesthetics.
In the lead-up to the announcement, curiosity was piqued with a series of Twitter headers inspired by the infinity gauntlet and its powerful stones. We crafted a compelling narrative, simulating a game of MARVEL SNAP and its animations, which culminated into a visually stunning reveal using the custom creator cards.
MARVEL SNAP thrives on its rich array of Marvel characters, reflected in the collectible cards loved by players worldwide. Taking inspiration from this, we created exclusive illustrations and letterings for the three creators that any superhero would be proud of.
True to tradition, we created physical versions of each creator's cards — a collectible keepsake for this monumental collaboration.
And to answer the calls from the SNAP community for more emotes, we went ahead and created some in the authentic MARVEL SNAP style. Check them out on Tribe’s GIPHY page.
At the heart of Tribe Gaming is the love for play and camaraderie. What better way to capture these moments than with high-quality photographs commemorating the epic venture into the Marvel universe.
