Português
Toshi é uma nova marca de finanças e banco pessoal focado em cryptocurrency. O objetivo da empresa é simplificar a entrada de novos usuários neste universo de crypto e web3 de forma transparente, amigável e prática.
O logo foi desenvolvido pensando nesses pontos: tecnologia, amigável, simples, prática e acessível. Nos inspiramos na estética da Web3 que utiliza de pixel art e cores neon para se destacar, pensando nisso surgiu a letra O da marca que é utilizada também como o símbolo da mesma.
O nome vem de uma redução do nome “satoshi” o idealizador do Bitcoin (Satoshi Nakamoto) e com isso em mente, outra inspiração para o desenvolvimento do símbolo e da marca, foram os kanji japoneses, com os cortes na tipografia e linhas retas e harmônicas.
English
Toshi is a new finance and personal banking brand focused on cryptocurrency. The company's objective is to simplify the entry of new users in this universe of crypto and web3 in a transparent, friendly and practical way.
The logo was developed thinking about these points: technology, friendly, simple, practical and accessible. Together with the creator of the brand, we were inspired by the aesthetics of Web3, which uses pixel art and neon colors to stand out.
The name comes from a reduction of the name “satoshi” the creator of Bitcoin (Satoshi Nakamoto) and with that in mind, another inspiration for the development of the symbol and the brand, were the Japanese kanji, with the cuts in the typography and straight lines and harmonics.
The logo was developed thinking about these points: technology, friendly, simple, practical and accessible. Together with the creator of the brand, we were inspired by the aesthetics of Web3, which uses pixel art and neon colors to stand out.
The name comes from a reduction of the name “satoshi” the creator of Bitcoin (Satoshi Nakamoto) and with that in mind, another inspiration for the development of the symbol and the brand, were the Japanese kanji, with the cuts in the typography and straight lines and harmonics.
