Miduty
UI/UX Design for a Indian nutraceutical brand
Miduty is a cutting-edge nutraceutical brand
that has revolutionised the health and wellness
industry with a relentless commitment to
scientific innovation and premium quality. We
worked with them on their brand identity
and website design which has brought massive
success on their shelves.
A thorough brainstorming session was held with both our team and Miduty's team to deeply understand the problem. Together, we chose an optimal user flow for improved usability and reduced drop-offs. Multiple wireframe variations were designed and tested to experiment with different features and layouts before finalizing the best ones.