The Press Layout shows the Dal Lake of Kashmir. Since Kashmir is famous for its saffron and roses therefore the rose and saffron Airwick reminds us of Kashmir. By bringing a bottle of the rose and saffron Airwick one can experience the fragrance of Kashmir at their homes. The fragrance can make us feel as if we are in a field of roses. Our homes can be transformed with this magical sweet smell of roses and goodness of saffron giving a sense of royalty.