Objective - Communicate to the users to order their favourite SKUs (within the snacks & staters) and stock-up for their sudden plans or cravings. Thus, creating awareness about shelf-life.
MUTTON, FISH & SEAFOOD - PAGE BUILDER CREATIVES
Objective - With the capability of page builder, we will create pages for categories. Our goal is to improve discovery for certain categories on Licious and educate the user about these categories as well. This will in-turn nudge the user to add to cart and make a purchase. From the categories I have designed the Mutton & Fish & Seafood page creatives in a very dynamic approach of showing the product which nudges the user to check out about it and to a purchase by running offers against the same.
Mutton Page Builder
Fish & Seafood Page builder
Fridge Magnets - Offline activity for targeted for certain premium customers (regular meat buyers) - A set of magnets will be delivered to the users thanking them as a part of the packaging to make them feel special for regular meat buying in the platform.
Offer zone Creatives
Objective - We are creating a crisper and cleaner experience for lapsed users to address issues they may have face earlier and ensure they are not lost users.
PRINT AD - Iftar specials campaign for the festive season. (Full page & Half Page)
Performance creatives - Ready to cook category (Snacks & Staters)
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