Journey with Wordsworth Bookstore
for Wordsworth Books
for Wordsworth Books
Books are commonly described as "armchair travel" for their ability to take your imagination to fantastic places. We aimed to use this insight to enhance the shipping experience in-store and position it as a travel agency. To aid navigation, we selected a key location from a popular book in each section and promoted the destination on decals and posters. We depicted the locations as sought after destinations and highlighted the theme of the section too. The art direction coveys the romance of 1940s air travel and vintage travel posters.
