This custom script typeface was designed for the production house Varsity Boys based in Adelaide, Australia.

 

The brief requested an old-school baseball-style typeface to accompany their solid, square, "V" collegiate emblem. After further consultation, it was also suggested that the typeface have a more masculine feel, which is characterised by the sharpened ascenders on the "V" "a", "i", "t" and "y" characters.

 

 

Photography is taken at Wrigley Stadium, Chicago in May 2013 by Daniel Purvis.