Identity for Höegh Eiendom AS
Höegh is a Norwegian family-owned company that believes in long-term commitment. They date back
to 1927, when Leif Höegh established the company Leif Höegh and Co., a shipping company that in the 1950's became Norways second largest.
When the company built its headquarters in Parkveien 55 in Oslo - and later acquired neighboring buildings in the same quarter - the company suddenly become a property owner. It was the beginning
When the company built its headquarters in Parkveien 55 in Oslo - and later acquired neighboring buildings in the same quarter - the company suddenly become a property owner. It was the beginning
of what today is Höegh Eiendom AS. They now counts 35 employees and is still based in Parkveien 55. The company develops and manages a large property portfolio, all the time with a long-term engansjement in mind.
Vision:
Our vision is to leave the property in better condition than when they were taken over by us.
Mission:
Our mission is to create added value through long-term investment, development and management of property.
Values:
• Explore opportunities
• Building good relationships
• Create commitment
• Think longterm
Vision:
Our vision is to leave the property in better condition than when they were taken over by us.
Mission:
Our mission is to create added value through long-term investment, development and management of property.
Values:
• Explore opportunities
• Building good relationships
• Create commitment
• Think longterm
The idea
The symbol, grid
The identity symbol
The use of the symbol shape in the identity
The existing logo. The logo itself was not renewed
The symbol connected to the different prospects (properties).
Colours and typography.
Photography style
Pattern
Business card
Folders
Prospects for properties
Ads
Banners
Large building banners
Bag
Cufflinks
Newsletter
Website, identity in use (not created by SDG).
Website, identity in use (not created by SDG).
Folders
This identity was created at Scandinavian Design Group in 2011.
Credits:
Scandinavian Design Group: Anne Marit Brenden, Trine Lise Knutsen, Evelyn Wulff
Scandinavian Design Group: Anne Marit Brenden, Trine Lise Knutsen, Evelyn Wulff
Höegh Eiendom: Jan Erik Kristiansen, Christian Geelmuyden
www.hoegheiendom.no
www.hoegheiendom.no
