UTILAJE MARAMURES
Logo design, Branding
Utilaje Maramureș, a company synonymous with quality industrial equipment, is eager for a complete brand identity.
Their desire is to have strong visual identity elements that can be used in all of their materials. I wasn't interested in a complex pattern that can be played with in 10 different ways, but something more easy to use: an arrow (shows progress). Keeping a minimal style was the main priority, so only the tip of the arrow was used.
Another big request from the client was for the logo to use/include an element from their machineries.
The Utilaje Maramures brand is more than just a logo and a name. It's a personality. In order to maintain the visual identity, a brand book was created.
The brand book is the document that outlines the rules and guidelines for maintaining consistent visual identity. It includes specifications for the logo's usage, color palettes, typography choices, and image styles.
Deliverables serve as the foundation upon which the brand's visual representation is built on.
The deliverables included logo design, brand book, business card template, id badge, document header and footer design, folder design.
