The aim of this project was to pick a local restaurant in Amman and rebrand it. I chose Food Box Co. which is a mixture of Italian and Asian food that you can watch being cooked infront of you, hence the "WATCH YOUR FOOD TASTE GOOD" slogan I created for it.
The red circles symbolise the people watching their food being made and visually creating the 'food box' [Gestalt Theory]. Red being the colour in Italy's and all East Asian flags.
To me, it's the never ending cycle of people watching their food and tasting the goodness.
The Finalised Logo
Logo Process
Total Packaging Layout
Stationery Kit
The food boxes and their layouts
