THE BRIEF
Golden Circle was launching their new range of fruit and veg juice and required content for use on digital and social channels.
THE IDEA
We ran a creative tissue session with the client and developed a series of KV concepts to launch the new range. It was important that we communicated the flavour profiles of the new drinks without implying they were healthier than they were. This all required some careful copywriting to hit all of our key messages while still receiving legal approval.
THE EXECUTION
In the end, we facilitated a full-day shoot to capture a mix of video, stills and stop animations to hero the various skus. We also recorded our talent consuming the drink so we could include a moment of enjoyment in the final animated video featuring the finalised key visual.
In support of this campaign, we ran an influencer campaign with talent around Australia who resonated with our target audience.
