This Spotify video is an explainer video that educates viewers how money flows to songwriters in the music industry that I did at Group SJR. We used the pinball machine as an analogy to visualize the process, where the pinball represents money. The pinball flows through the pinball machine, making several stops along the way, where it pays its stakeholders along the way, before reaching the songwriters in the end. My role in this project was the lead animator, where I was responsible for storyboarding, design, animation, most of the 3D scenes and compositing everything together.
Lead Animator & Compositor: Cindy Suen
3D Animators: Alex Esquerdeiro, Luke Maroldi
2D Animator: Tyler Naugle
Art Director: Chelsea Peterson
Music & SFX: One Thousand Birds Recording Studio
Above video shows one of my favorite parts of the pinball machine that I worked on from the full animation.
Above shows behind the scene images of my pinball machine set up in blender.
