Bloom Art is a flower store that makes all bouquets to individual orders.
The logo concept is based on the flowing letters in the word 'Art', which is a metaphor for how the idea of customers and flowers flow into beautiful bouquets.
The fusion of the typeface with the delicate flower creates a memorable, minimalistic and functional logo.
The identity is based on pink and green colours, which bring bright and natural colours, creating an attractive range of colours.
