Dare Yourself is a wide spread advertising campaign created for the North Face Young Ones Competition.

The North Face provided a brief, asking for a new advertising brief that engaged a younger audience, while being diverse and primarily focusing on being more inclusive towards women. Similar to other branding campaigns, such as "She Moves Mountains" an "Walls are Meant for Climbing", Dare Yourself expresses the heart of the North Face's identity in pushing past limits and pursuing the best version of yourself while achieving your goals outdoors.

Under Dare Yourself,  there are three main focuses of the campaign. Since the North Face Brand primarily has three main environments/sports that it provides gear for, we included those biomes and activities within each slogan. 

GO THE DISTANCE - 

This idea was translated to winter sports including snowboarding, cross-country skiing, in alpine and mountainous environments. Where often, you cover a great distance.

PUSH YOUR LIMITS - 

Overcoming your fears and pushing yourself is the rock of this slogan. This translates to rock climbing and bouldering in more desert, midwestern environments

BLAZE YOUR TRAIL - 

This poster reflects the idea of hiking, trail running, mountaineering in more alpine, forest environments.

My contribution to this campaign competition submission was the illustrations. Here is the whole of the submission deliverables.