Concept Explanation:
On clicking the banner, the user is taken to the browser, with the full scree ad.
The introduction screen invites the user to experience the Interior or Exterior of the All-new Seltos
When the user taps on Interior, they have to allow access to their back camera and pan the cam around to see the interiors. Hotspots are placed around, on tap shows a pop-up with details about that feature. Each hotspot highlights the Seltos SPs in detail. Once a hotspot is clicked the user can tap on the arrow on either side of the pop-up to see the different features on one go
On clicking the banner, the user is taken to the browser, with the full scree ad.
The introduction screen invites the user to experience the Interior or Exterior of the All-new Seltos
When the user taps on Interior, they have to allow access to their back camera and pan the cam around to see the interiors. Hotspots are placed around, on tap shows a pop-up with details about that feature. Each hotspot highlights the Seltos SPs in detail. Once a hotspot is clicked the user can tap on the arrow on either side of the pop-up to see the different features on one go
Then on tapping the common CTA Next takes the user to the end card
Choosing the Exterior option takes the user 360 views of the exterior
The user can swipe over to experience the 360 view
Also can tap on the hotspot to view the exterior feature
The end card has the TVC and Explore More will take the user to the microsite
Note: We need the interior images in 2:1 ratio, stitched together
The user can swipe over to experience the 360 view
Also can tap on the hotspot to view the exterior feature
The end card has the TVC and Explore More will take the user to the microsite
Note: We need the interior images in 2:1 ratio, stitched together
