Challenging people to view typography, regardless of application, as art not graffiti.
Type Specimen posters were designed and wheat-pasted in Manhattan. Aim was to impact a space with typography that would also challenge the idea of graffiti. Would people still respond negatively towards the posters if they were "elegant?"
I then created a process book documenting all of the research and thoughts that went into the creation of the poster.
I then created a process book documenting all of the research and thoughts that went into the creation of the poster.
