Goodson Thomas - Creating an Ambitious and Disruptive Visual Identity for Corporate Research and Business Insight
Solution:
Goodson Thomas meticulously developed a visual identity that captures their ambitious and disruptive personality. Their logo, the centerpiece of the identity, incorporates symbols of addition and multiplication, symbolizing the remarkable results they deliver. The logo's design also features an upward-pointing arrow, representing their continuous pursuit of growth. The brand's primary colors, including Goodson Thomas Green, Goodson Thomas Gray, black, and white, were carefully chosen to differentiate and establish brand recognition.
Typography played a vital role in conveying Goodson Thomas' visual identity. The Le Monde Journal font was selected for titles and headings, exuding sophistication and legibility. For titles and body text, the Neue Haas Grotesk font strikes a balance between readability and a touch of modernity, capturing interest and appealing to the target audience.
Communication Guidelines:
Goodson Thomas communicates with calmness, confidence, genuineness, honesty, transparency, friendliness, and empathy. They prioritize an authentic and friendly approach when addressing clients and the target audience. By demonstrating their exceptional services, committed attitude, and satisfied clients, they allow the brand to speak for itself. The company focuses on showcasing its value through actions and results, building trust and credibility without relying on direct sales techniques.
Photography Guidelines:
Photographs representing Goodson Thomas should convey cleanliness, freshness, and dynamism. Thoughtfully planned lighting techniques should be employed to create contrast and emphasize key elements. Captivating flat and interesting framing, featuring straight lines and alignment, reflects the brand's professional and sophisticated approach. While adhering to these guidelines, exceptions can be made when capturing people in action, allowing for a touch of energy and movement.
Results:
The implementation of Goodson Thomas' new visual identity yielded significant results. The brand experienced heightened visibility and recognition among entrepreneurs and individuals seeking Corporate Research and Business Insight services. Their agile approach and highly personalized solutions were effectively showcased, reinforcing their industry leadership. The consistent and professional visual identity positively impacted their business, attracting new clients and strengthening trust among existing ones.
Conclusion:
Goodson Thomas successfully established an ambitious and disruptive visual identity that resonates with entrepreneurs and individuals seeking Corporate Research and Business Insight services. Their distinctive logo, differentiated colors, and carefully chosen typography effectively convey their brand values and commitment to exceptional results. The implementation of their new visual identity led to increased visibility, recognition, and business growth.