YOGAE
Yogae is a yoga studio, a peaceful and welcoming space where people can come to practice yoga and meditation. They have qualified instructors for guidance. The space is designed to be calming and relaxing, providing a sanctuary from the stresses of daily life.
LOGO
I designed the Yogae Official logo keeping in mind the peaceful, calming nature of studio. The Y letter is merged with a minimal human body posture practiced during yoga. The typography in logo is kept in a smooth wavy rhythm to represent the flexibility of body by performing yoga. The overall look gives a calming soothing and relaxing vibe about the studio.
Theme and Color Palette
The theme of Yogae is designed to represent the calming warmth nature of the studio. I used the Plum shade for the whole campaign  symbolizing spiritual awareness, higher consciousness, and a deep connection to the divine. The color purple symbolizes its role in connecting an individual to their spiritual essence, promoting self-realization and profound spiritual insight.
SOCIAL MEDIA CAMPAIGN
The campaign I designed for Yogae's social media mainly includes the information about instructors, featuring images for the studio space. Basically the social media campaign is designed for the exclusive launch of the studio.  
Business Identity
The business identity I designed for Yogae is centered around the calming Logo design of Yogae. In some versions, the logo includes an image as background in yoga pose. The colors used in branding is plum keeping the theme constant throughout the campaign. Overall, the design is meant to convey a sense of minimalism, strength, vitality and determnation.
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YOGAE - Campaign
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YOGAE - Campaign

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