Frito Lay’s Sunchips brand had created the worlds first 100% compostable bag. Using online media we developed a clever and very relevant way to bring this to life. On targeted sites a large Sunchips bag would appear over the content and rapidly decompose over the course of a few seconds. Then a big box would appear mentioning the new environmentally friendly bag. Sadly, consumers found the compostable bag too loud when handled and it was discontinued the following year.