The UK consumes approximately 80% of all Tomato Ketchup produced within Europe: we are a nation of sauce lovers and heavy users apply sauce to the majority of their food.The aim was to design 3x 50ml miniature bottles of Heinz Tomato Ketchup, Salad Cream, HP Sauce and a multi-pack to contain them.  A trio pack of sauces would be ideal for people on the go  who need their sauce fix: convenient, small, and re-sealable, with remaining product consumed at a later stage.

 

My idea was to design for manual workers who need their sauce fix: convenient, small and re-sealable with remaining product consumed at a later stage. The inspiration came from researching target audience and tools they use in their jobs.  In the result, the bottles are styled as screwdrivers and a multipack as a tool kit creating the brand of ‘SAUCEDRIVERS’. The uniqueness gives it a strong shelf presence and convenience makes it ideal for on the go sauce lovers.