As a credible alternative to the status quo, Manifest needed a brand to match its ambitions. The agency's position in the industry has shifted, and it is no longer seen as a thorn in the side of the agency establishment.
Manifest's new look is all about simplification, ensuring that its client work remains front and centre. The brand facets, from the website to the typeface and colour palette, are designed to elevate the vernacular and not overcomplicate things. The brand's interstitials and tone of voice guidelines ensure that the Manifest tone remains intact.
