The topic of depression is not a very happy conversation for anyone, let alone a poster advertising an event on how to overcome it. The challenge was to come up with an image that was far from the cliché we're used to seeing. The concept was created around the idea of a flower “withering away” as many people who suffer from depression often feel. The end result is a poster with hand-made typography on a cement background that evokes a sense of loneliness and connects with the target audience. It works well because it speaks metaphorically to people with depression, but also catches the attention of others.
*Photo Credit: Man Holding Poster by Cm96