It’s fair to say that cinema is a beautiful fusion of almost all art forms: visual, spatial and temporal. While a traditional museum setting may not be fully equipped to capture all the layers of film art, the cinematographic language itself is an infinite field of various "translations" and interpretations. Cinematographer Areg Kozmoyan has found his key to open the doors of hundred-year-old Armenian cinema: GIF (Graphics Interchange Format). On the Internet and modern social networks, this format has a phenomenal spread for its simple, engaging and accessible international visual language.

Areg Kozmoyan's BACKandFORTH project serves as a unique visual archive celebrating the centennial of Armenian cinema. It features GIFs retrieved from a selection of hundred films spanning ten decades. By reversing the motion of each episode, Areg achieves an uninterrupted loop of images.