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About

About

This was our campaign for the Canadian launch of Kraft Shredded Cheese with a Touch of Philly.
Published:
In 2013, we set out to create the face of Kraft Shredded Cheese with a Touch of Philadelphia cream cheese. Our campaign platform was about how the melt was so creamy, it would be all you remember. Along with in-store, digital, print and CRM, we created two television spots with storylines centred around forgetting important decisions because of the melt. This is one of the spots.