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With an average of 16.8 missed goals per game, Colombia has one of the least goal scoring leagues in South America.
A sad fact that takes away the joy from fans.
So, as an iconic sponsor, Aguila created goal-shaped mats and placed them next to the goal posts.
This way every time a player missed a goal, fans scored a beer discount.
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Client: Cerveza Aguila.
Global Chief Creative Officer: Pancho Cassis.
Chief Creative Officer: Carlos Camacho.
Managing Director: Juan Pablo García.
Account Executive: Catalina Cordoba, Krizia Brühl.
Creative Marketing Management: Oscar Castellanos.
Experiences & Sponsorship Manager: Alejandro Cardona.
Production House: Macarena&Co.
Post-Production House: Mara Films Post.
Production Team: Carlos Leon, Julian Torres.
Content: Duro Estudio.
Music: Hooked Music.
