Braking is a vanguard act, one of the most forward-thinking actions there is. You brake before you corner, before an intersection, before stopping, before it’s too late. You brake without thinking, because someone else did it moments before. Designing braking systems that are faster than any acceleration, built “thinking ahead”.
At Brembo, this means imagining what tomorrow’s vehicles will be like, how they’re driven and the roads they’ll be driving on which, in turn, drives us to design innovative technologies that transform the most important safety systems into the most reliable and desirable ones.
That’s Forward Thinking.
Credits:
Creative Director: Alessandro Sciortino
Copywriter: Antonio Diego Savalli
Art Director: Alessio Bianconi
