Efes Pilsen is a flagship brand and the symbol of beer in Turkey. EFES Pilsen was brewed in 1969, and since then, it has created strong emotional bonds with its consumers. For this project, we aimed for the packaging design to be more premium and make consumers perceive it as an expert, even though it is a mainstream (core/standard) brand in the beer market.

I am excited to share with you the packaging design proposals I created for Efes Pilsen. Please rank these designs from your most favorite to least. Please number the designs accordingly and feel free to add your comments as well. Thank you all.